What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level,…
Insomnia Online Therapy
Insomnia Online Therapy – Finds a Cure For Your Sleep Disorder Insomnia is an extremely common condition, which can cause you difficulty falling asleep at night, waking up several times in the night, or making it very difficult to sleep. In most cases, it is caused by a sleeping disorder such as sleep apnea, and…
Live Blogging the 2020 Election with Scalable Google Trends
Updated at 5:17 pdt (at bottom) Wow, it’s November 3rd 2020! That means election day in the US, and what an election. I’m going to eschew politics except to say GO VOTE. We have the day of at LSG, but I figured this would be a great time to deploy a new tool and to…
Every Home Service Website Needs Blue Corona Chat. Here’s Why.
How Home Service Companies Turn More Website Visitors into Booked Appointments In the early 2000s, instant messaging made it easier than ever to connect with family and friends. This convenience permanently transformed the way we communicate. It didn’t take long for businesses to catch on — some of the world’s biggest brands were using web…
Pro Speakers on How to Give a Perfect Keynote Presentation
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good…
Supporting Small Business Saturday with 2020-Conscious Marketing
Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers…
How to Find and Fix 404 Errors
Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404…