So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and “effective” are wrong (I use them all the time)…they’re just, not very interesting. So when…
Benefits of Using Storytelling In Copywriting
Storytelling in Copywriting A storytelling approach used in copywriting is narrating the core message of a company or its goods in order to engage and fascinate the audience. Storytelling is a great tool for infusing emotion into copy and for creating vivid images of the benefits that a product or service provides its customers. It…
Everything Brands Need to Know About the Metaverse
Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation. But, our web-based lifestyle wasn’t perfect. While you could see and talk to people, interactions still felt distant and impersonal. And, despite having every delivery app at our fingertips, we still…
