Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the…
Unexpected Methods To Benefit From Content Creation
Unexpected Methods To Benefit From Content Creation Unexpected Methods To Benefit From Content Creation: Have you ever wondered why people like me spend so much time writing content for our websites? Perhaps we’re all so arrogant that we feel compelled to share our pearls of wisdom with the rest of the world, or there could…
How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear…
10 Ways to Improve Your Social Signals for SEO
SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of our web pages. The connection between social signals and SEO is an indirect relationship, meaning…
What is Integrated Marketing Communication (IMC)?
Do you ever recognize a brand’s advertisement without having to look for its logo? Could you mimic a brand’s tone of voice even if you aren’t a copywriter? That’s the power of integrated marketing communications (or IMC for short) The idea behind IMC is that customers should have a cohesive and seamless experience whether they…