When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use…
The Essential Plugins for a WordPress Website
The Essential Plugins for a WordPress Website The Essential Plugins for a WordPress Website: WordPress is capable of many things, but one of its most vital assets is its adaptability. If you want to add a bit extra functionality to your website, many plugins are available to help you. As a web developer, I recommend…
Website Redesign SEO: How To Redesign A Website Without Losing SEO
Redesigning a website can be stressful! The last thing you want to do is put a bunch of money, time, and work into a redesign to find out your shiny, new site’s organic traffic is tanking in comparison to the old version. To help you avoid any SEO unpleasantness and be ahead of the curve,…
The Creator Economy Market Size is Growing: How Brands Can Leverage It
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth,…
SEO, Schema, and the future of search
Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re…