Category: Instagram Marketing

As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as…

On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what…

Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However,…

Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in…

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio. When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on. Want to learn how to keep social media users on…

If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or…

If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too…

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on “Stories,” however, as you probably know, those are only viewable for 24 hours. But what if your audience wants to save those Stories and come back to them later (whether for…