The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color…
Is Google Ads Worth It? 10 Pros, Cons, Profitability & Pro Tips
Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question…
20 Snapchat Demographics That Matter to Marketers in 2022
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot…
How to Choose the Right Google My Business Category for Your Business
What Are Google My Business Categories? Google My Business categories (or Google maps categories) are very important fields that you set for your GMB listing that describe what your business is both to people and search engines. You can set both primary and secondary categories for your Google My Business listing. It’s important that you…
How to Run the Easiest Social Media Audit [FREE TEMPLATE]
Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your social media presence helps you understand what’s happening across all your platforms and how each…
What Is a TikTok Shadowban? Plus 5 Ways To Get Unbanned
What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than…
How To Become Instagram Famous in 2022 [8 Steps]
Are you wondering how to become Instagram famous? If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking a little much) But we can show you how to find Instafame. After that, whether…
How To Set and Exceed Social Media Goals [9 Examples]
You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to your company’s bottom line? By now, most businesses know that social media marketing can be…