Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require…
How to Advertise on YouTube in 10 Steps (+Pro Tips)
YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users)….
How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)
You’ve heard of its magical powers. Digital marketers swear by it, saying it can uncover some of the highest intent, most searched keywords in your industry. Competitor keyword analysis. But there are tons of competitors to sift through, hundreds of different tools you could use, and even more keywords to consider. How in the world…
29 Pinterest Demographics for Social Media Marketers [2022]
Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking…
When Is the Best Time to Post on TikTok in 2022? [Cheat Sheet]
When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates? Read on to find out when to post on TikTok to make sure your content…
How to Schedule TikTok Posts on Mobile and Desktop (FINALLY)
Want to plan your content ahead of time and have it go live when your audience is most active? Sounds like you need to learn how to schedule TikTok posts (yes, you can do it on mobile and desktop). A TikTok scheduler is perfect for anyone who wants to post content consistently but doesn’t have…
32 Free & Easy Instagram Story Templates for Businesses
Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58% of consumers say they’ve become more interested in a brand after seeing it in a…
How To Set Smarter Social Media Goals (Tips + Examples)
You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to your company’s bottom line? By now, most businesses know that social media marketing can be…