Tag: Google Stack

As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet. These roundups are entertaining and have their takeaways, but…

Coming up with that perfect Merry Christmas social post is like putting lights on the tree. Sounds great out loud, looks great in your head, then you start to execute and… The free images are cheesy, the good ones are watermarked. There are different image sizes for each platform. And what the heck is aspect…

Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak…

Remember that giddy feeling on the first day of class? The instructor hands out the syllabus of everything that will be covered. Fast-forward a few weeks and you feel like you’re getting curveballs left and right? To put it mildly, that’s how running Google ads felt like in 2021. The platform threw a ton of…

Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google. The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about…

Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?). That’s why we dove…

How to make your holiday Instagram posts disappear: 1. Choose image. 2. Insert overused caption (I’m looking at you, “sleigh all day” and “tis the season”). 3. Hit publish. Poof! Your followers won’t even know you posted.  The Instagram algorithm favors posts that get engagement, and the key to engagement is not just an awesome…

Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google Ads. The Google Ads…