Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking…
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking,…
10 Years of Local Search Blogging
Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a great living, some friendships, a better understanding of my place on this dustball, and a…
May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries. The monthly jump is not that interesting; it’s the steady upward trend over the past year….
![Ultimate Guide to Hero Images [Best Practices + Examples]](https://no-cache.hubspot.com/cta/default/53/6b90aadb-dd8c-4687-89a3-c245110c6a91.png)
Ultimate Guide to Hero Images [Best Practices + Examples]
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. High-quality hero images are the key…
How to Create Unique Gift Guides for E-Commerce Content
Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an…
![5 Ways to Build a Positive Brand Association [+ Examples]](https://no-cache.hubspot.com/cta/default/53/814dd420-0d49-40e0-b59c-f01066e186c1.png)
5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that…
20 Creative YouTube Video Ideas You Should Use in 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be…