Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators. Did you know…
The Beginner’s Guide to Keyword Density
Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it’s no surprise that a substantial amount of SEO advice centers…
A Guide to Instagram SEO With Search by Interest
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags…
Optimize product images for your online store
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when…
The Complete Guide to Firmographic Data
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. But variety also plays a role. While information about individuals at a company…
4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI
As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry…
How Natural Language Processing Affects Digital Marketing
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google, you’re using NLP. If you ask a voice assistant like Alexa…
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what…