Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises…
Is Google Ads Worth It? 10 Pros, Cons, Profitability & Pro Tips
Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question…
20 Snapchat Demographics That Matter to Marketers in 2022
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot…
How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was…
12 Essential Open Graph Meta Tags for Facebook and Twitter
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of…
How to Choose the Right Google My Business Category for Your Business
What Are Google My Business Categories? Google My Business categories (or Google maps categories) are very important fields that you set for your GMB listing that describe what your business is both to people and search engines. You can set both primary and secondary categories for your Google My Business listing. It’s important that you…
Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive…
How to Run the Easiest Social Media Audit [FREE TEMPLATE]
Social media marketing is all fun and games until it’s time to measure your results, right? Have no fear: A social media audit is your business BFF. A social media audit is not as scary as it sounds. Auditing your social media presence helps you understand what’s happening across all your platforms and how each…