Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
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Google, Google Maps, Google My Business
Is marketing tuberculosis?
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped...
Google, Google Maps, Google My Business
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context...
Conversion Rates
Conversion Rate Benchmarks for YOUR Industry (Exclusive Data!)
Whether you’re in home services, automotive, education, or any vertical in between, managing your business’s online advertising accounts means keeping track of a bunch of different metrics. You use search impression share to judge how well you’re performing in the...
Uncategorized
A recap of the October 2025 SEO Update by Yoast
The message from this month’s SEO Update is clear: AI and data accuracy are reshaping how we plan, optimize, and measure SEO. This is not just a slate of updates, but a signal to rethink impressions, content creation, and tooling...
Google, Google Maps, Google My Business
Why employee advocacy matters in 2025 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful than ever: as audiences continue to lose trust in brands, letting employees tell the story brings authenticity (and reach) no...
Google, Google Maps, Google My Business
Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale...
Internal Linking, Link Building, SEO Basics, Site Structure
What is anchor text, and how can you improve your link texts?
Anchor text, which is also known as link text, is the visible, clickable text of a hyperlink. It usually appears in a different color and is often underlined. Good anchor text tells readers what to expect when they click and...
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