Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
Explore Off the Beaten Path: Unique Adventures in Belize
Belize is a treasure trove of hidden adventures waiting to be discovered, extending beyond the conventional tourist hotspots. It beckons both adventure seekers and nature lovers to immerse themselves in its diverse range of experiences. Whether you find yourself hiking through untamed rainforests, exploring secret cave systems, or traversing remote mountain trails, Belize is brimming…
What are KOLs and how to get results from working with them
Social media influencers. Content creators. Every social marketer knows that these popular folks on social media platforms can help draw attention to a brand. Heading into 2025, savvy marketers are considering a different kind of content partnership, focusing on key opinion leaders (KOLs). These valuable players are experts in their respective fields and offer a…
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results:…
Marketplace SEO tips to improve product listing visibility
You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. Table of contents What is marketplace SEO? On-page SEO for marketplaces Optimizing images Create great titles…
51 LinkedIn statistics to shape your social strategy
LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look…
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With…
Car Rentals for Road Trips: Benefits and Tips You Need
As you gear up for your next exciting road trip, making well-informed decisions is essential for crafting a memorable and stress-free adventure. If you’re considering a rental car for your travels, it’s crucial to delve into all the options available to you. The type of vehicle you select can greatly influence both your travel experience…