Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
Social media competitor analysis: Free template for 2025
Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their…
How to create a landing page with high ROI [+ expert and data-backed tips]
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and I leave immediately. No second chances. Why? Because I know there’s probably another tool or product out there that does the same thing, but offers a much better experience. Your…
What is Site Kit by Google? A guide for WordPress users
Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. Table…
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent,…
13 top social listening tools, plus tips for better insights
Social listening tools are among the most important for any social media marketer to master. Simply put, they provide a vast amount of real-time data about your brand reputation, audience, and competitors. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now,…
The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed. With TikTok’s future uncertain, many social media platforms are trying to capture more of their…
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether…