Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
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Google, Google Maps, Google My Business
How to build a social media workflow in 2026
Key takeawaysA social media workflow is a repeatable, step-by-step process for how your team creates, approves, publishes, and measures social content across platforms.Most teams need several workflows working together (content creation, approvals, publishing, and reporting) to stay consistent and on-brand.AI...
Google, Google Maps, Google My Business
AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes...
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A Foxhole View on Local SEO in 2026: Interview on the Legal Late Night Podcast
No matter what kind of business yours is, but especially if you’re part of a law firm, this interview I did with the great Jared Correia on the Legal Late Night podcast has at least a few minutes in it...
Google, Google Maps, Google My Business
How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million...
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Prompts to programming: Vibe coding vs. traditional coding a website
Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the...
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Brand safety in 2026: Enterprise policy framework
Key takeawaysBrand safety is the practice of protecting a brand’s reputation by controlling where and how it appears online, from ad placements to social media publishing.The most common brand safety risks in 2026 include AI-generated misinformation, ad adjacency to harmful...
Google, Google Maps, Google My Business
How much does AEO cost? Pricing by agency, tools, and software
How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle...
Google, Google Maps, Google My Business
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an...
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