Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
How To Improve Online Visibility For Your Brand
Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if they are easier to find online. Increasing online visibility is a challenge for many. There…
Fans take Super League protests to Stamford Bridge
London (AFP) – Furious fans gathered outside Stamford Bridge to protest against the proposed European Super League ahead of Chelsea’s Premier League clash with Brighton on Tuesday. Chelsea are one of 12 leading European clubs to have signed up to an incendiary scheme that has plunged football into civil war. Manchester United, Manchester City, Arsenal,…
Arise RevOps, the New Orchestrators of Customer Experience
I care about customers. Whether they’re your customers, my customers, or my customers’ customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It’s what gets me going every morning. That’s why I was thrilled in…
Long Tail SEO in 2021: How You Can Have It All or Die Trying
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Marketing Funnel: What They Are, Why They Matter, and How to Create One
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into…
How to create eye-catching social images for your content
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users…
Experiment: Do Photos With People Perform Better on Instagram?
No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already…
Man Utd’s Fernandes joins debate on European Super League
London (AFP) – Bruno Fernandes joined the heated debate on the European Super League as the Manchester United midfielder appeared to question the controversial plan on Monday. United are one of 12 clubs to have agreed to join the breakaway league, which aims to replace the Champions League with a more lucrative invitation-only competition. Manchester…
How to Optimize Your Business’ Contribution Margin Ratio
Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated…