Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog….
Stunning Blonde Hair Colour Schemes
Gorgeous Hair Dye Inspirations for Dirty Blondes Hair Dye Ideas for Dirty Blondes: Dirty blonde hair is a versatile shade that sits beautifully between blonde and brown on the colour spectrum. This appearance is characterised by a balanced blend of blonde and brunette tones, often highlighting ashy or golden undertones. This distinctive shade offers depth…
The 21 essential social media metrics you must track for success in 2024
Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting with your content. Monitoring these metrics not only boosts your reach but also signals to…
What Is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the steps I follow to conduct competitor analysis and identify ways…
Explore Top Acupuncture Options in Your Area
Find the Best Acupuncture Near Me Acupuncture is a traditional therapy rooted in the principles of Chinese medicine. The process entails carefully placing fine needles at specific points on the body to promote healing and enhance the flow of qi. The idea of Qi, a vital energy that circulates through the body via meridians or…
BrightonSEO October 2024
On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I learned from those projects…
How to set a smart social media budget (and get it approved)
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the…
Brand Tracking: How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver…