Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to…
Does Google Ads Quality Score Still Matter in 2023?
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Google Ads Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all…
How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced…
Smart Money Management Strategies To Avoid Reliance On Loans
As the old saying goes, “money doesn’t grow on trees.” And for many of us, it can feel like no matter how hard we work or how much we save, there’s never quite enough to go around. In times of financial stress, it can be tempting to rely on personal loans as a quick fix…
Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both of you will waste a lot of money, waste at least a little…
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New Marketing Jobs That Could Focus on AI [Data + Examples]
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve…
What To Do If You Have A Tire Blowout In A Rental Car
Did you know that rental cars are involved in a higher percentage of tire blowouts than personal vehicles? According to a study by the National Highway Traffic Safety Administration, rental cars experience 1.4 times more tire failures than non-rental vehicles. This is likely due to factors such as lack of maintenance and inexperienced drivers. If…
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality…