Category: Google My Business

Key takeawaysSocial media algorithm ranking signals: Algorithms use ranking signals like engagement, watch time, and relevance to decide which content each user sees, and every platform weighs these signals differently.Major platform differences in 2026: Instagram prioritizes watch time, likes, and...

WordStream has been the trusted resource for advertising benchmark data for over a decade. In this guide, we analyzed several of the largest and best studies and compared them with data from TikTok ad accounts we manage to present the...

May is a month bursting with creative and compassionate marketing opportunities. Even when working on my own content, I look forward to May each year as there’s plenty to write about when it comes to marketing during this time, and...

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands...

Social media image sizes seem to change… a lot. And using the wrong dimensions can hurt reach, engagement, and brand consistency.  This guide covers the current image size requirements for every major social platform in 2026. Key takeawaysMost social platforms...

When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor...

“I created this from scratch.” — a sentence marketers are saying less and less these days. With 85% of marketers now using AI tools for content creation, AI has quickly become part of the modern content workflow. In this guide,...

In my many years in the digital marketing industry, it’s been crazy to see how YouTube has grown and become a central part of daily life—for consumers, marketers, and businesses. Nearly everyone I know uses YouTube in some capacity, whether...