Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —...
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HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth...
How much does YouTube pay per view in 2025?
If you, like thousands of other YouTubers, are hoping to make money on the video platform, you’re probably wondering what your income might look like. How much does YouTube pay per view? The short of it is that YouTube pays...
7 best CRMs for event management businesses
Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. This guide breaks down the top 7 CRMs built for...
How to go from marketer to CMO — 5 tactics that actually catapulted my career progression
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what...
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to...
Instagram Reels: Everything you need to know in 2025
PSA: People watch 138.9 million Facebook and Instagram Reels every minute. Instagram Reels continues to be the platform’s fastest-growing feature, so if you’re looking to get in on the engagement action, the time is now. Whether you’re new to short-form...
Social media intelligence (SOCMINT): A 2025 guide for marketers
There are 5.42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provides a real-time, unfiltered...
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