Category: Google My Business

The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based…

The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the…

Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to market your business successful across…

Are you curious about how Instagram creator accounts differ from other profiles? Or whether or not an Instagram creator profile is right for you?  You’re not alone.  Instagram’s growth in 2021 made its popularity with creators skyrocket. Those impressive stats don’t lie! In fact, “50 million independent content creators, curators, and community builders including social media influencers,…

How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot…

It’s no secret that social media is a powerful tool. What may be less well known, however, is how to use it to your advantage by growing your following and creating high-quality content. In this article, I’ll explore 10 tips for getting more likes on TikTok. I’ll start with the basics – creating videos that…

Are you sick of answering the same questions over and over again? Are you sick of answering the same questions over and over again? Are you sick of answering… Just kidding. We’ll stop. You already know how irritating it is to answer repeat questions. You can save yourself the headache by automating your customer service…

Your website gets judged by a lot of criteria—this is inevitable. Website visitors will consider whether or not they like the brand colors, the appearance, the copy. Potential customers will weigh how authoritative your business, your product, or your team appears to be. But one big criteria that is way too often overlooked by businesses?…