Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t…
![Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]](https://no-cache.hubspot.com/cta/default/53/ebf9ec8e-a468-455a-943e-80aa4e6be694.png)
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next…
Google Search Console: A Guide for SEOs (2022 Update)
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is…
37 Search Engines to Use Other Than Google
Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general…
17 Perfect Labor Day Messages & Greetings for Customers & Employees
Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in the spotlight. You’ve got to get it just right. To spare you the struggle, I’ve…
![How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]](https://track.hubspot.com/__ptq.gif?a=53&k=14&r=https://blog.hubspot.com/marketing/google-ecommerce-digital-marketing-certification&bu=https://blog.hubspot.com/marketing&bvt=rss)
How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era….
The 17 Best Mission Statement Examples to Help You Write Yours (+Template!)
Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. That’s where your business…
How to Get a Free Domain Name in 3 Steps
Every website has a domain – it’s what makes it unique and it’s where your site lives on the internet. I use neilpatel.com, as you can see in your browser. So, one of the first steps of building a website is getting that domain to call home. And that domain is going to cost you…