Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. To help ensure your ads are reaching the…
Top 7 Local SEO Tips for HVAC Companies To Book More Jobs
Increase Website Traffic & Book More Jobs With These 7 Local SEO Tips for HVAC Companies In today’s world, there are only a handful of ways for someone to know who to call when they need help if their furnace won’t turn on. If you know a friend or family member that provides that service,…
What is User-Generated Content? And Why is it Important?
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples…
The 8 Best Marketing Frameworks You Need to Know
Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal. Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple…
10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30…
Rank tracking: why you should monitor your keywords
Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site…
How to Make YouTube Shorts: Everything You Need to Know
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by…
47 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals…