Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and…
How to Create Search Engine Friendly Title Tags
One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot…
Half a Billion Users Joined Social in the Last Year (And Other Facts)
Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated as we move into the second half of 2021. Our Digital 2021 July Global Statshot…
What is CRM Data Maintenance and How It Affects B2B Marketing
The quality of your CRM data impacts your entire organization, bottom to top. Your marketing teams rely on quality data to segment contacts, personalize messaging, and create targeted campaigns. Your sales teams require accurate data to speak to your prospects’ biggest concerns. Your customer support team needs accurate data for context in conversations with customers….
NEW Optimized Targeting in Google Ads: What You Need to Know
Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic…
The Marketer’s Guide to Reddit
Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit…
How to Use Instagram Reels for Business in 2021
Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. Despite originally being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers, brands and users. Many creators embraced Reels while also growing their presence…
Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings. But, this summer — as entire countries reopen — people who’ve been stuck inside are finally breathing a sigh of relief. At the same time, some company leaders are doing the opposite. Why? In past years,…