No matter what kind of business yours is, but especially if you’re part of a law firm, this interview I did with the great Jared Correia on the Legal Late Night podcast has at least a few minutes in it...
Google, Google Maps, Google My Business
How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million...
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Prompts to programming: Vibe coding vs. traditional coding a website
Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the...
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Brand safety in 2026: Enterprise policy framework
Key takeawaysBrand safety is the practice of protecting a brand’s reputation by controlling where and how it appears online, from ad placements to social media publishing.The most common brand safety risks in 2026 include AI-generated misinformation, ad adjacency to harmful...
Google, Google Maps, Google My Business
How much does AEO cost? Pricing by agency, tools, and software
How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle...
Google, Google Maps, Google My Business
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an...
Google, Google Maps, Google My Business
15 best influencer marketing tools by use case (2026)
Key takeawaysInfluencer marketing tools range from all-in-one platforms to specialized solutions for creator discovery, campaign management, analytics, relationship management, and affiliate tracking.The top influencer marketing tools for 2026 include Hootsuite for unified social and influencer workflows, Upfluence for end-to-end campaign...
Google, Google Maps, Google My Business
Facebook ad targeting: The complete guide for 2026
Key takeawaysFacebook ad targeting offers four main audience types (Core, Custom, Lookalike, and Advantage+), each suited to different campaign goals and data sources.Advantage+ audience targeting uses Meta’s AI to find high-converting audiences automatically, often lowering cost per conversion by double...
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