In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to...

PSA: People watch 138.9 million Facebook and Instagram Reels every minute. Instagram Reels continues to be the platform’s fastest-growing feature, so if you’re looking to get in on the engagement action, the time is now. Whether you’re new to short-form...

There are 5.42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provides a real-time, unfiltered...

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after...

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we...

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a...

You’ve worked hard to build a focused message that tells the story of your brand. But your brand is not the only force driving that story. Every conversation about your brand shapes how people see you — whether you’re a...