Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped…
How to create a 301 redirect in WordPress
Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not sure if you need to use a redirect, or whether a 301 redirect is the right one to choose? No worries, we’ll explain that too….
What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe…
How to Translate Foot Traffic Into Digital Sales
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need…
Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers
Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards. Now imagine watching YouTube without ads. For some people, this is a reality. With YouTube Adblock, viewers can block ads from appearing in videos and on the webpage. This begs the question: should video marketers worry about…
62 Free Marketing Templates You Didn’t Know You Needed
Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer…well…let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When you’re starting from scratch and you find a template. I know that I would be…
2021 Stevie Awards: BCS wins again!
Hello friends, family, and industry pals, it’s that time again. It’s time for the Stevie Awards! If this is your first Stevie Awards rodeo, we’ll fill you in quick: The Stevie Awards are international business awards that recognize the contributions, achievements, and successes of organizations and working people across the globe. Sounds pretty great, huh? …
How to Do Quarterly Content Planning to 10x Content Output
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps…