Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion…
160+ Social Media Statistics Marketers Need in 2023
Looking for the latest and greatest social media statistics for 2023? We’ve compiled the most valuable insights for each platform so you can get an idea of which channel or trends to focus on this year. Use this social media data on audience demographics, usage, and behaviors to inform your marketing and social media strategy…
50+ Creative February Marketing Ideas (Beyond Valentine’s Day!)
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over 50 creative and February marketing ideas and examples to help you connect with customers and…
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every feature, setting and strategy to get the most out of your budget. Lucky for you,…
34 Instagram Stats Marketers Need to Know in 2023
Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right now and how it’s likely to change in the year to come. These 34 Instagram…
10 Ways to Optimize Your Performance Max Campaigns for Real Results
Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it can be a super effective campaign type if you know how to fully leverage it….
Meet Irina Novoselsky, Hootsuite’s new CEO
Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates,…
6 Tips for Effective Bid Management in a World of Automated Bidding
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but…