![How To Run the Easiest Social Media Audit [FREE TEMPLATES]](https://blog.hootsuite.com/wp-content/uploads/2023/01/HS_ProductImage-Analytics-1.png)
Social media marketing is all fun and games… but if you don’t measure those hijinks, how can you ever know what’s working? That’s where a social media audit comes in. Regular audits are the secret to understanding how each social account contributes to your marketing goals. And if you use a simple template (like the…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the…
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change….
Google Deprecates Lead Disputes in Local Service Ads
Businesses Can No Longer Dispute Unqualified Leads in Local Services; Google Now Credits Leads Automatically In an effort to streamline and improve the lead crediting process, Google has started rolling out a significant update to the Local Service Ads (GLSA) platform. Its officially taking over reviewing (and crediting) Local Services leads. The update launched today…
![How to Schedule Tweets [3 Methods + Bonus Tips]](https://blog.hootsuite.com/wp-content/uploads/2024/07/How-to-Schedule-Tweets1.png)
How to Schedule Tweets [3 Methods + Bonus Tips]
Ever wonder how other X/Twitter accounts seem to come up with witty one-liners, hot takes on current events, or smart replies on a regular basis? We’ll let you in on a secret – they’re scheduling their X (Twitter) posts ahead of time and sending out posts for days (or weeks) without lifting a finger. By…
![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://no-cache.hubspot.com/cta/default/53/82ab0972-f6ed-48ed-b0bc-e5e8ea32dc34.png)
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the…
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed…
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made…