Category: Google

Despite the rapid increases in digital adoption and use that we’ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated as we move into the second half of 2021. Our Digital 2021 July Global Statshot…

Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. Despite originally being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers, brands and users. Many creators embraced Reels while also growing their presence…

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be…

Instagram hashtags can make or break your Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. But use the wrong and you can actually do damage, from annoying potential followers to get penalized by Instagram’s algorithm. To use hashtags for…

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore. Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business….

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly,…

Scheduling Tweets can be a game-changer for your brand. That’s because when you schedule Tweets, you’re giving your audience a consistent stream of engaging content. (And that can help earn your brand new Twitter followers.) You’re also keeping up with your social media calendar without having to be in front of your computer to manually…

While Facebook advertisers continue to see the impacts of the iOS 14 update earlier this year, it remains a lucrative platform for brands to get in front of new people and to get them to convert. Whether this is your first foray into advertising on Facebook or you are looking for ways to make the…