Category: Google

Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples…

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by…

Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites. But what exactly is Domain Authority and how…

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s…

Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep dancing, think again….

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can…

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet). Before we go all-in on the “did I get shadowbanned” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop….

Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a popular advertising platform, and also…