Category: Google

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…

50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)

50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)

Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site be seen as more trustworthy by search engines like Google. In this article, we’re looking…

10 Events and Conferences for LGBTQ+ Entrepreneurs

10 Events and Conferences for LGBTQ+ Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people…

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