A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t...
Category: Google
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Google, Google Maps, Google My Business
AI citation tracking: How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If...
Google, Google Maps, Google My Business
AEO metrics every marketer should track in 2026
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe Express, 77%...
Google, Google Maps, Google My Business
Building a social media team: Who you need + what they cost
It takes the right mix of roles and skills to turn social into a real growth channel. That’s where a high-performing social media team comes in. In this guide, we break down the key roles every social media team needs,...
Google, Google Maps, Google My Business
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same...
Google, Google Maps, Google My Business
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI...
Google, Google Maps, Google My Business
Social media algorithms in 2026: How 10 networks rank content
Key takeawaysSocial media algorithm ranking signals: Algorithms use ranking signals like engagement, watch time, and relevance to decide which content each user sees, and every platform weighs these signals differently.Major platform differences in 2026: Instagram prioritizes watch time, likes, and...
Google, Google Maps, Google My Business
How Much Do TikTok Ads Cost in 2026?
WordStream has been the trusted resource for advertising benchmark data for over a decade. In this guide, we analyzed several of the largest and best studies and compared them with data from TikTok ad accounts we manage to present the...
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