Category: Google Maps

Key takeawaysSocial media algorithms are AI-powered systems that rank content based on engagement signals, relevance, and user behavior to personalize each person’s feed.Every major platform uses different ranking signals, but watch time, engagement rate, and content relevance are near-universal priorities...

Looking for the latest Hootsuite features and product updates? March brought a bunch of updates to help your team move faster, work smarter, and spend more time on the stuff that actually moves the needle.  We’re talking faster campaign analysis,...

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews...

This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM. Building the right engineering platform and rebuilding your go-to-market motion...

A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t...

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If...

AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot. According to Adobe Express, 77%...

It takes the right mix of roles and skills to turn social into a real growth channel. That’s where a high-performing social media team comes in. In this guide, we break down the key roles every social media team needs,...