For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your job. That approach worked when discovery was linear, and search...
Category: AI and SEO
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AI and SEO, Content SEO
5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best...
AI and SEO, Software releases and updates, Software updates, Yoast SEO for Shopify
Introducing llms.txt to Shopify: Give AI a map to your best products
You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers. AI tools don’t browse your whole store the way a search engine does. They grab...
AI and SEO, Yoast SEO AI+
Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing...
AI and SEO, Microsoft, Schema.org, Yoast SEO AI+
Scaling the agentic web with NLWeb
Imagine a web ecosystem where not just humans but AI agents communicate with websites, going beyond traditional browsing. Unlike conventional web experiences, where people click, scroll, and search, AI agents can navigate, interpret, and even perform tasks autonomously on your...
AI and SEO, Software releases and updates, Yoast AI Brand Insights, Yoast SEO, Yoast SEO Premium
Introducing a new AI-powered package: Track your brand in AI search
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your...
AI and SEO
Go beyond CTR with 6 AI-powered SEO discoverability metrics
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with...
AI and SEO
Everything you need to know about AI citations vs backlinks
Table of contents What are backlinks? What are AI citations? Why AI citations matter for visibility? How are AI citations and backlinks different? How to earn both? Create deep, original, and useful content Write for real questions, not just keywords...
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