Category: Google My Business

Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. Instagram is a tricky platform to pin down, since it’s known for algorithm changes and a constant influx of new features....

It’s April and we’re about to make it rain on your business with creative marketing ideas for the whole month.  There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and more....

If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift...

Video ads on Facebook are an excellent way to reach your target audience and get them aware of, interested in, or ready to buy from your business. While using video ads on Facebook isn’t new by any stretch of the...

There’s a new kind of problem showing up in search: Your pages still rank, impressions keep going up, Search Console looks fine, but when your brand shows up in AI answers, something feels terribly wrong: The description sounds vague. The...

Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with where to get started and how to get value. The...

The Google Ads platform is (and always has been) built on having lots of data available to advertisers. Whether it’s the number of clicks and conversions or the amount of revenue attributed to your campaigns, there’s always been a wealth...