Businesses have always heavily focused on customer acquisition, but the costs associated with getting more new customers tend to be high. That’s when businesses realize they must focus more on customer retention. But getting customers to come back time and...
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The best TV shows of 2025, according to social media
Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2025 delivered another headline year for television. From long-awaited franchise returns (looking at you, Stranger Things) to breakout hits,...
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Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a...
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How to Track, Analyze, & Optimize Performance Max
If you’ve read many blogs about Performance Max in the past few years, you probably have a fairly specific opinion of it: it’s a black box from Google. And I’ll admit, I’m guilty of having this opinion and sharing that...
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8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, With both leaving their mark on consumer search behavior, marketing strategies like generative engine optimization (GEO) are not just becoming popular but essential. But that doesn’t mean generative trauma ensues. Let’s unpack...
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Google’s Still Rewarding Low-Quality Sites (What Gives?)
Since the dawn of SEO, Google has told us that if we build high-quality content, clicks will come. They’ve developed frameworks like EEAT and rolled out countless core updates, many with the goal of rooting out low-quality content and rewarding...
Google, Google Maps, Google My Business
AI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely...
Google, Google Maps, Google My Business
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly. Many traditional marketing...
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