Why Consumers Subscribe And Unsubscribe From Emails Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report, roughly 80% of marketers said their brand's email engagement had improved in the last...
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Local Marketing, Local SEO, SEO, WordPress
Local landing pages and how to create them
Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in...
Local Marketing, Local SEO, SEO
The Advent Of The Facebook Boycott: What Businesses Need to Know About #StopHateForProfit
The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads...
Content Marketing, Content SEO, Local Marketing, Local SEO, online visibility, SEO
How To Improve Online Visibility For Your Brand
Essential Elements for Improved Online Visibility In the digital age, every business needs a website. Having an online presence is more important than ever, and both big-name brands and small, local businesses can see a dramatic increase in profits if...
Local Marketing, Local SEO, SEO
How To Rank Higher On Google Maps Listing
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your...
Google, Local Marketing, Local SEO, Pay-Per-Click (PPC), SEO
What Are Google Local Services Ads? Why Are They Important?
Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on...
Local Marketing, Local SEO, SEO
How to Develop a Successful Marketing Mix Strategy
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because...
Content Marketing, Content SEO, Google algorithm, SEO
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started...
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