If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look a little (a lot) different when trying to manage your listing. The old interface, or backend, of the Google Business Profile Manager is completely gone….
Local search and local SEO: the ultimate guide
There are two types of search: the regular organic search results and the local ones. Whenever you search for something that might have a local intent, Google will tailor its results around that query. That part is called local search, and when you try to rank your business in the local search results, you are…
A Quick Guide to Google Business Profile for Enterprise Brands
What is Google Business Profile? Google Business Profile, previously known as Google My Business (GMB), is a feature that allows businesses to manage and provide information that is displayed to users on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, and accept online orders. It’s an…
Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO
Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. They are present in every community, and they are the foundational elements of a healthy and functional society. But when it comes to online presence, they may not get the…
How to Rank On Google Maps
Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business) tool. Without claiming and utilizing your company’s Google Business Profile, it’s impossible to rank on…
How Local Business Schema Can Boost Your Company’s Visibility Online
You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need….
Local SEO Audit: Everything You Need to Know [+ How to Perform One]
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit…
Google Business Profile Guidelines: Explained
What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….