Introduction to Local SEO Services When the internet is the primary source for individuals looking for local businesses, understanding local SEO (Search Engine Optimisation) services is critical for businesses wishing to thrive in their communities. Whether you have a tiny brick-and-mortar shop or multiple locations, optimising your online presence for local search is critical for…
68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their…
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes…
SEO Pricing: How Much Should You Spend on SEO Services?
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first…
How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming…
SERP Features and the Most Important to Leverage
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere…
How to Use HARO for Backlinks & PR (with a Free Pitch Template)
Whether you’ve got a new business or established one, there are lots of different ways to get your name out there in front of the right people. You’ve got pillar strategies like SEO, PPC, social, and more, and then there are more niche tactics within those strategies that can be wildly effective if you know…
The Top 12 SEO Trends to Optimize for in 2023
SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have the opportunity to reevaluate the SEO trends shaping the search engine landscape. That being said, read on for the top 12 SEO…