What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in. Not only can it help with boosting…
How to Deal with the June Google Core Update
On June 2nd Google released a core update. And in July there will be another one. During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic. But on Sunday June 6th, many of started noticing shake ups. Some of my friends saw declines…
How to Do Multiple Location SEO
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here…
How to Choose Which Top Level Domain to Use
Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: .com .co .org .io…
How to Recover From Any Google Penalty
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a…
How to Fix Schema Validation Errors
Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s…
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more…
How to Optimize YouTube Video Content (2021)
When we originally wrote this article, we called out the benefits of a solid content marketing strategy and how a foundation of SEO drives engagement. At this point, most people have some familiarity with SEO, but knowing current best practices is crucial for executing solid YouTube content. The methods evolved, so let’s grow with them….