Category: SEO

SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches….

When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from…

In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it’s important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let’s review the…

As a business owner, you know that online reviews are essential, and they can make or break your business. In fact, 89 percent of worldwide consumers say they read online reviews before buying products, and 49 percent report trusting those reviews as much as a personal recommendation. Good reviews can help you attract new customers,…

NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition…

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO…

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition? Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization. The phrase “spying” tends to have a negative association but it’s really one of the best ways to…

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear…