Category: SEO

What the SERPs Will Look Like in 2021?

What the SERPs Will Look Like in 2021?

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago.  It makes sense—Google’s entire business model is based on providing users with the best possible experience.  For…

When Should You Use HTTPs vs HTTP?

When Should You Use HTTPs vs HTTP?

If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big…

How HubSpot Content Strategists Improve SEO

How HubSpot Content Strategists Improve SEO

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there’s plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? While…

<div>What is Passage Indexing & What Does it Mean for SEO?</div>

What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions.  What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Take…

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide…

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