According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you’re ready to…
Referring Domains vs Backlinks: What’s the Difference?
Are you not sure about the difference between referring domains and backlinks? Then you’ve come to the right place. Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google. In this article, I will: Define backlinks…
SEO Web Hosting Guide: 7 Things To Look Out For
From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet? It’s the influence your web hosting has on SEO. Whether you realize it or not, the web host…
SEO Reselling: Outsourcing SEO Services for Agencies
Your agency has become the GOAT of pay-per-click (PPC), search engine marketing (SEM), social media marketing (SMM), or another digital marketing service. Now you want to step into the world of SEO. To provide SEO services to your clients, you need a strong team. After all, as Google’s algorithm grows increasingly complex, so does SEO….
Does Poor Website Accessibility Affect Your Rankings?
We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify. So if that’s the case, is there any correlation between accessibility and SEO? While there…
Google’s Spam Update Just Completed: Here’s What Happened
Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google. They don’t give much detail on the spam update on their…
What Are Soft 404s and How to Fix Them
Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, you’re left with little direction and close the tab. As the website owner, that has bad news written all over it. While these pages serve a purpose, they can be…
Examples of E-commerce SEO Done Right (and Mistakes To Avoid)
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content,…