Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why…
How to Create Evergreen Content Right From the Start
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy,…
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
How to Use Data Visualization in Your Content to Increase Readers and Leads
Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make…
25 Review Sites to Get More Reviews for Your Business
What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why…
3 Business Problems Solved With Content Marketing
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They’d like rebrand. Why? They want a new website. Why? We’re like a relentless toddler learning about a seemingly inane object for the first time — but a really professional toddler with a…
21 Day Digital Marketing Challenge
How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge Whether you are a hardened digital marketing veteran or…
How to Get Blog Post Ideas From YouTube
About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a…