Category: Window & Door Marketing

Google Search Generative AI and the Future of SEO

Google Search Generative AI and the Future of SEO

Announced at Google I/O on May 10, 2023, Google Search Generative AI (SGE)is the future of Google’s search experience. Google is currently testing generative AI to provide improved contextual information with Google searches. After introducing their chatbot and competitor to Chat GPT, Bard, in March this year, it’s clear Google continues to feel the pressure…

<div>How To Remove a Google Business Profile From Maps & Search</div>

How To Remove a Google Business Profile From Maps & Search

If you landed on this article, you’ve likely been searching for instructions on how to get a Google Business Profile deleted so it cannot be found on Search or Maps anymore. Like most Google processes, the true removal of a business profile is not entirely straightforward or spelled out for business owners/marketers. Fortunately, Blue Corona…

Is ChatGPT the Future of SEO?

Is ChatGPT the Future of SEO?

Our short answer: No, ChatGPT is not the future of SEO. But ChatGPT is undoubtedly going to influence the future of the search experience. Before we dive into what that may mean for SEO, let’s back up first: What Is ChatGPT, and Will It Replace Google? ChatGPT is a chatbot from the team at Open…

The New Google Business Profile Dashboard – New Merchant Experience (NMX)

The New Google Business Profile Dashboard – New Merchant Experience (NMX)

If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look a little (a lot) different when trying to manage your listing. The old interface, or backend, of the Google Business Profile Manager is completely gone….

<div>23 Blog Post Ideas Window & Door Companies Should Include in Their Marketing Plans</div>

23 Blog Post Ideas Window & Door Companies Should Include in Their Marketing Plans

Blogging regularly can be an effective SEO strategy for small businesses, including those in the window and door industry. Writing industry-relevant blog posts that target your customers’ frequently asked questions can increase organic traffic to your site, increase leads, and showcase your industry expertise online. To help you get started, we’ve compiled five blog posting…

Google Introduces Continuous Scroll on Desktop Search

Google Introduces Continuous Scroll on Desktop Search

Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to…

How To Lower Your Cost Per Lead From Google Ads

How To Lower Your Cost Per Lead From Google Ads

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…

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