Category: Home Services Marketing

What’s Better? Google Local Services Ads or PPC Ads?

What’s Better? Google Local Services Ads or PPC Ads?

If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…

How to Rank On Google Maps

How to Rank On Google Maps

Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business) tool. Without claiming and utilizing your company’s Google Business Profile, it’s impossible to rank on…

How to Handle Upset Customers On the Phone

How to Handle Upset Customers On the Phone

13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…

Google Business Profile Guidelines: Explained

Google Business Profile Guidelines: Explained

What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….

What Is OTT and How Does It Work?

What Is OTT and How Does It Work?

OTT (over-the-top) Video Consumption Is Higher than Ever The way people around the world today consume their TV shows and movie content varies greatly from what we saw 20 years ago. In the past, viewers watched TV by “appointment viewing,” where families huddled around their TV at the same time each week to watch their…

Why Your Mobile Site Experience Matters Now More than Ever

Why Your Mobile Site Experience Matters Now More than Ever

In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch…

Google’s Page Experience Update: Massive Changes Coming to Home Service Websites

Google’s Page Experience Update: Massive Changes Coming to Home Service Websites

Google’s Page Experience Update Launching May 2021 Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I’m late.) After about 10 minutes of searching, I finally found a company that looked reputable. I then started filling out the form on…

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