Category: Plumber Marketing

How To Lower Your Cost Per Lead From Google Ads

How To Lower Your Cost Per Lead From Google Ads

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…

What’s Better? Google Local Services Ads or PPC Ads?

What’s Better? Google Local Services Ads or PPC Ads?

If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…

How to Handle Upset Customers On the Phone

How to Handle Upset Customers On the Phone

13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…

Google Business Profile Guidelines: Explained

Google Business Profile Guidelines: Explained

What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….

4 Email Marketing Tips for Plumbers

4 Email Marketing Tips for Plumbers

Email: How Plumbers Are Booking More Jobs & Staying Top of Mind with Homeowners If you own a plumbing business, you know that silent phones and idle trucks mean upset crews and a high cost in overhead. If you are looking to attract new customers while retaining current customers (and keep your plumbers’ schedules filled…

14 Plumbing Website Design Tips to Get More Qualified Leads

14 Plumbing Website Design Tips to Get More Qualified Leads

Website Design Tips for Plumbers: Convert Site Visitors Into Leads & Revenue Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to generate leads from your plumbing company’s website. Unlike the bakery, your measure of success is…

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