Every successful company starts with a single idea. It’s how those ideas are approached, molded, and questioned that dictate whether or not they go on to evolve into a startup. However, reaching startup-dom doesn’t complete the lifecycle of these ideas. Instead, becoming a startup is the moment when ideas begin to grow into something actionable,…
How to Optimize Your Website For Free
The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools,…
How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It
In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for…
How to Vlog: A Complete Guide to Start Vlogging in 2021
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m…
Meet our 2021 Yoast Diversity fund recipients!
Diversity is an important aspect of every community. It fuels discussion, change, and growth. It brings new voices and ideas into the mix. Diversity opens the door to new possibilities, and keeps that door open for everyone, not just a privileged few. That’s why we made the Yoast Diversity fund: to support underrepresented groups that…
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How to Create Landing Pages for Real Estate [+Examples]
When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their…
Cannibalization
In today’s episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
How to Automate Your Instagram Marketing and Get 132% More Engagement
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram,…