If you want to make sure your YouTube videos are being seen by the right people, you need to understand how YouTube tags work. This article will walk you through what tags are on YouTube and why they’re important for both content creators and the platform’s algorithm. We’ll also cover some best practices on using…
Brainstorming Techniques: 15 Creative Activities to Do Solo or as a Team
We’re all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a whiteboard and work with whatever comes to mind. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to flesh them out. But there are…
10 Tips for More Persuasive Commercials and Ads
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your…
25+ Web Design Statistics that Are Essential to Know in 2021
In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion. To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were a little over 210 million websites. Today, there are over 1.8 billion. To stand out in…
What is Public Relations? The Definition of PR in 100 Words or Less
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Public…
SEO and Google Discover
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
10 LinkedIn Company Page Features You Need to Be Using Yesterday
LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. There are a number of ways to use LinkedIn to market your business, but your first and foremost…
12 Best Landing Page Examples
Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the…