Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
10 Snapchat Ads Strategies, Tips, and Resources
Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times…
Experiment: I Tried to Get Shadowbanned on Instagram
The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. It’s a scary thought that all your great content might be secretly hidden from the very people…
The Ultimate Guide to iPaaS (Integration Platform as a Service)
You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers’ ability to use their software. HubSpot is an example of a SaaS company. We sell…
8 of The Best Facebook Groups We’ve Ever Seen
Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities. They’re an excellent place for two-way communication between businesses and customers. And if a Group is public, it’s a great place for prospects to learn about your brand, products, mission, and current customers as well. Ultimately, Facebook…
How to Get Started With Video Marketing
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the…
SEO for a new website: the very first things to do
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website….
12 of the Best Free Stock Video Websites for Great Footage
People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video… probably because Instagram videos get twice the engagement of Instagram photos….