Category: Artificial Intelligence

Artifical Intelligence and Machine Learning: Whats the Difference?

Artifical Intelligence and Machine Learning: Whats the Difference?

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence…

What Marketers Need to Know About ChatGPT, Google's Bard, and Microsoft's Bing Chatbot

What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI…

How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear…

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