Category: Content Creation

I’m going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say “But content curation is lazy.” and “Content curation…

Whether you’re a full-time blogger or a social media marketer who’s occasionally tasked with writing social media copy, I’m willing to bet you’ve experienced the temptation to procrastinate in the middle of your writing process. Maybe you type your introductory sentence and then open Pinterest. Perhaps you finish a section of your post and then,…

Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into…