Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the...
Category: Content SEO
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Content SEO, Google Search Console
What queries are you ranking for, and with which pages?
When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the...
Content SEO, Duplicate Content, Internal Linking
Content maintenance strategy: 6 tips for a cleaner website
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article...
Content SEO, eCommerce SEO, Holistic SEO
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know...
Content SEO, Holistic SEO
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic,...
Content SEO
The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?
If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show...
Content SEO, eCommerce SEO
Holiday season SEO: 7 tips to start preparing!
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most beautiful time of the year....
Content SEO, Keyword research, SEO Basics, SEO Copywriting
What is search intent and why is it important for SEO?
SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to...
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