Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted on underperforming ads. Here, we’ll explore the information you need to include in an…
15 Essential Media Planning Tools
In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio. If you’re ready to get started with media planning, we’ve rounded up a list of the essential…
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the…