For most business owners and others who try it, blogging is a frustration factory. The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new...
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Featured Snippets Drop to Historic Lows
Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword...
Google Posts: Conversion Factor — Not Ranking Factor
Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your...
The latest news in SEO and WordPress: February 2021
Every month, we organize a free webinar to discuss what’s new in the world of SEO and WordPress. During these webinars, our SEO experts Joost de Valk and Jono Alderson guide you through the latest news and tell you what...
The Potential Impact of Gen Z on SEO
Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to...
11 Webinar Etiquette Tips for Presenters & Attendees
Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get...
How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]
Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut...
Are Blogs Dead in 2021? We Asked 10 Marketing Experts
It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the...

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