Category: Uncategorized

Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many...

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded...

Posted by KameronJenkinsTell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity...

While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more...

Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders,...

Posted by Zoe.PeglerWinning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through...

Posted by Victor_IjidolaUnlike B2C brands, B2B businesses are often characterized by: low search volumes on Google.high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month...