There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are…
6 Google Ads Updates That Are Happening Now (+What You Need to Do)
I know everyone says this, but, sometimes it feels like Google really can read our minds. Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a while! Maybe we’re off the hook for this season…” a Tweet flies across your screen or a blog article shows up in your news feed….
What is an Influencer: Types, Examples, & How Much They Make
If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get…
Hosting guide: how to pick the right host for your site
Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You have to choose a host, a type of hosting, and many other things. That’s why…
How to Delete Inadvertently Sent Emails in Gmail
How to Delete Inadvertently Sent Emails in Gmail Have you ever sent an email that you subsequently regretted sending? If you make an email mistake, Gmail has a mechanism that can assist you. Even with meticulous checking, sending an email and discovering that you made a mistake is possible. Perhaps you omitted a linked attachment,…
How to Build a Robust Direct Marketing Strategy [+ Examples]
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy:…
Meet the front-end SEO inspector in Yoast SEO Premium
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You no longer have to open posts in the WordPress editor to see what you set…
The Rise of Lifestyle Influencers
The Rise of Lifestyle Influencers Lifestyle influencers and bloggers have recently grown in popularity due to their distinct viewpoints on the newest fashion and lifestyle trends. They have been a popular source of content for many brands due to their ability to produce a significant number of content for their audience. Who are they exactly?…