By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19…
Catnip Plant Care Tips
Five catnip plant care tips from catniputopia.com If you want to incorporate a catnip plant into your garden or yard, Whether for landscaping or a friendly cat, you’re in luck, because Catnip is an easy plant to look after. Firstly, it is essential to focus on two different ways: The Nepeta cataria is the best…
How to Do SWOT Analysis For PPC
Pay-Per-Click (PPC) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s all too easy to make common mistakes that can wreck your campaign. Luckily for you, I’ve got plenty of tips that can help. And there’s one…
An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. Table of contents What is Microsoft Clarity? Key features and reports Dashboards &…
Total Addressable Market (TAM): What It Is & How You Can Calculate It
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do. The business’ largest revenue stream was a channel partner program that enabled…
How Remarketing Ads for Plumbers Work
Remarketing Ads: Stay Top of Mind with Previous Website Visitors A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t convert into a lead, meaning they never picked up the phone to call you and they didn’t fill out a form on your site. As a plumber, did you know that you can continue to…
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5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for…
Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)
Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location…