How to Get to the Top of Google Search Results Homeowners don’t move very often. In fact, only 10% of Americans are moving each year, according to a study performed by Moving.com, a trend that has steadily declined since 1998. Fewer people moving, combined with the fact that the majority of Google users don’t scroll…
Why Overworking Is Bad For Your Health (and Your Career)
There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search. While being constantly plugged in can make us feel safe, connected, and in-the-know…
Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences
Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as…
6 Critical KPIs to Improve Your Agency’s Profitability
If you run a digital marketing agency, you may have found yourself looking at your bank account, wondering how it’s possible that you can be busier than you’ve ever been, and still not have much cash to show for it. It’s something I’ve seen time and time again in my work as an agency profitability…
Best Employee Scheduling Software
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying…
Which redirect should I use?
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is really important for your SEO, but can be quite daunting. That’s why Yoast SEO Premium…
The Ultimate Pest Control Marketing Guide
Pest Control Marketing Strategies to Increase Leads & Grow Your Business Does it bug you that your company doesn’t get the visibility it deserves? You don’t want to pester people with your services, but if they can’t find you online, your business will likely be exterminated. Okay, enough of the puns, but digital marketing for…
What is Trading Up, and Why It Matters for Marketers
To understand what the term “trading up” means, let’s start with a scenario. You wake up early and jog to the Starbucks on the corner of your street. There, you wait in line to order a pumpkin-spiced latte, as you skim emails on your iPhone. Afterwards, you return home, put on your new Lululemon workout…