Tag: GMB

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are…

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.) Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty, and influences purchasing behavior. That’s…

Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of…

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals. That said, creating reporting dashboards can be incredibly time-consuming. It takes time and effort to compile up-to-date, accurate,…

Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you follow. But what does ‘link in bio’ actually mean? Why are people always…

The pandemic brought remote work to life to a scale never seen before. As it continues, organizations are increasingly asking: What should a return to the office actually look like? Some have gone fully remote. For others, working from home was only temporary. But workers are increasingly making their wishes known; Many want to stay…

Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and…

Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users, a 29% increase over the previous year. In this…