Tag: seo

Navigating Changing Trends in Google Advertising

Navigating Changing Trends in Google Advertising

In the ever-evolving landscape of Google advertising, staying ahead of trends is crucial for businesses, especially in the home services industry. As we transition into 2024, we’ve observed significant shifts in Google advertising dynamics, particularly across PPC and Google Ads, impacting both cost-per-click (CPC) and conversion rates amongst our home service clients’ campaigns. In this…

Is a Cover Letter Necessary in 2024?

Is a Cover Letter Necessary in 2024?

Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter…

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