If you’ve been on Instagram for a few years now, you’ve likely watched the evolution of influencer marketing unfold. And one tell-tale sign of influencer marketing? The swipe-up feature. I can remember countless hours of scrolling through stories and hearing my favorite influencers encouraging me to “Swipe up, swipe up!” (My bank account remembers, too…
Why P2P Marketing Is a Good Alternative to Influencer Marketing
To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in…
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action….
SEO news October 2021: Multi-modal search, WordPress performance
Welcome to another recap of the Yoast SEO news webinar. It’s October and we’re fast approaching the holiday season and the end of the year. For this year, we still have two SEO news webinars planned — be sure to join us! This month, hear our experts Jono Alderson and Joost de Valk discuss topics…
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s easier said than done. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped…
How to create a 301 redirect in WordPress
Need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using 4 different methods. Not sure if you need to use a redirect, or whether a 301 redirect is the right one to choose? No worries, we’ll explain that too….
What Are Content Managers, and How Do You Become One?
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe…
How to Translate Foot Traffic Into Digital Sales
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need…