It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added…
Programmatic Advertising for Beginners
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to…
Black Friday & holiday season SEO 2022: 7 tips to start preparing!
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So,…
![The Business Requirement Document: What It Is and How to Write It [+5 Templates]](https://no-cache.hubspot.com/cta/default/53/0cac2396-7a14-436a-b5d7-7b12d6a3a1cf.png)
The Business Requirement Document: What It Is and How to Write It [+5 Templates]
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively,…
What Are Twitter Carousel Ads?
There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with…
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on…
Best Image Editing Tools to Create Killer Rich Media
I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should…
8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with…