Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified Model (MUM), in ways that will create more contextual results. MUM was only introduced back in May 2021 as their newest AI update, and with the updates, it doesn’t…
The Best Free Business Budget Worksheets
Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A business budget worksheet can help you stay organized. Having a template to work from will…
These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do…
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust…