Imagine if you were the next thought leader in your industry, like Seth Godin, Gary Vaynerchuk, or Tim Ferriss. What do these notable figures have in common? They all have big reputations as credible resources in their fields. That credibility attracts profitable clients, speaking opportunities at conferences, and overarching success in business ventures. Thought leader…
What Are Twitter Carousel Ads?
There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with…
Your Facebook Ads are Not Performing? Here’s Why
Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of…
![How to Create and Launch a Google Ads Campaign [2022 Update]](https://neilpatel.com/wp-content/uploads/2022/08/google-ads.png)
How to Create and Launch a Google Ads Campaign [2022 Update]
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “Google Ads, dude!” They run these big…
Click Fraud Blocking: Your Search Ads Secret Weapon?
In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column in your Google Analytics dashboard, although it isn’t displayed by default. And if you’ve ever searched for invalid traffic online, you have probably read Google…
How to Track the ROI of Your Online Advertising Campaigns
You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling…
Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want
The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if…
These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do…