We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way…
22 Marketing Techniques That Cost You Time, Not Money
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower…
Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)
An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal…
The Marketer’s Guide to Reddit
Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit…
12 Useful Open Graph Meta Tag Types for Facebook and Twitter
Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter…
Why Clickbait Works (And Why You Should Do More of It)
Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site,…
Customer Satisfaction: Benefits, Examples & Importance
Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next…
The Marketer’s Guide To Medium
Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part…