As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially…
How to Use a Business Pinterest Account For Marketing and Brand Growth
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average life of a pin is three…
![How to Create and Launch a Google Ads Campaign [2022 Update]](https://neilpatel.com/wp-content/uploads/2022/08/google-ads.png)
How to Create and Launch a Google Ads Campaign [2022 Update]
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “Google Ads, dude!” They run these big…
What is Copywriting? Definition & Tips
Not quite sure what makes a good copywriter? This isn’t a huge surprise, since there’s a lot of confusion about copywriting. It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other types of content creation? Here’s a…
Google Search Console: A Guide for SEOs (2022 Update)
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is…
37 Search Engines to Use Other Than Google
Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general…
What is an Influencer: Types, Examples, & How Much They Make
If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media. For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get…
What is A Shadow Ban? (and How to Fix It)
Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all. It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later. There’s another possibility—you might…