Category: Marketing

Programmatic Advertising for Beginners

Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to…

Influencer Marketing for Small Businesses

Influencer Marketing for Small Businesses

You know that today’s market demands every advantage you can get for your organization to succeed. So what can you do to gain an edge? Dive into the world of influencer marketing. Influencer marketing for small business is one of the most powerful marketing methods available for small companies. With more than 4.26 billion social…

<div>What is Copywriting? Definition & Tips</div>

What is Copywriting? Definition & Tips

Not quite sure what makes a good copywriter? This isn’t a huge surprise, since there’s a lot of confusion about copywriting. It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other types of content creation? Here’s a…

5 Ways to Use Google Trends for SEO Research

5 Ways to Use Google Trends for SEO Research

As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned…

Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before

Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive…

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