Category: Marketing

25 Marketing Books You Should Be Reading

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to…

Why Presentation Skills Are Important in Marketing

Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to…

A Marketer’s Guide to Working Remotely

A Marketer’s Guide to Working Remotely

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits,…

Get Google Reviews 2021 Method

Get Google Reviews 2021 Method

The Google My Business platform is well established and regarded as an essential part of any local SEO strategy.  What’s more, even in 2021, Google reviews won’t lose their importance and will play a significant role in attracting new customers. Google Reviews Are An Initial Deciding Factor.  We see the Map Pack first, and this…

Car Wrapping For Business Advertising

Car Wrapping For Business Advertising

Running a business requires your brand and services to be promoted with a clear message for prospective clients. Car wrapping for business advertising is an important part of many brands marketing expenses. A recent survey showed that B2C product companies allocate 11.9% of their revenue to marketing. B2B service companies spend only 4.8% of their…

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