Category: Social Media

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it.  But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram,…

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing…

Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for your…

If you own a restaurant and aren’t leveraging social media, you are missing out.  Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.  After…

Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average.  That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times…

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful…

What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an…

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the…